KIMBALL - Music from the 70's, 80's and 90's returned to the southern Nebraska panhandle when KIMB-FM took to the air at 104.3 FM in the Kimball area at 9 a.m. Wednesday morning.

Station Manager Hunter Arterburn says the classic hits station will feature a live and local morning show and on-air hosts throughout the day, including Kimball resident, and former KIMB voice, Jason Lockwood.

"We wanted to make sure we took the time to meet with community leaders and residents around Kimball to get a feel on what they would like to hear on their hometown radio station," Arterburn said. "During these talks, it was clear people wanted to hear local news, sports, weather, community events, music from Gun 'n Roses, Elton John, Madonna, and Michael Jackson."

Arterburn says the moniker and logo accomplished a goal of highlighting Kimball and Kimball County.

"The 'On Top of Nebraska' tag signifies Kimball County as the highest point in Nebraska," Arterburn said. "The logo starts with a pin on Panorama Point in Kimball County with airwaves echoing through the state, while drawing your attention back to the Panhandle. The color scheme reminds me of the beautiful sunsets we get around Kimball, especially on those warm summer evenings. The colors feel bright, upbeat, and positive, which is the angle we're taking with this radio station."

The launch of the new station at 109 S. Chestnut Street put an end to a mysterious message that had been on repeat since Monday, Jan. 23. The station had been airing a message for 10 days, saying "Want to win $1,000? Be listening Feb. 1 at 9 a.m." 

Operations Manager and Morning Show Host Jay Allen announced the station will be giving away $1,000 at the end of the month. Listeners can register by calling (308) 310-4634 when they hear the call-in-cue. The first five people to call each time will be entered into the KIMB Grand Kickoff drawing.