SIDNEY -- The Alta station offered a breakfast option, a late afternoon snack option and the opportunity to deliver dessert -- in the face of a favorite community leader -- all in support of the Make-A-Wish program.

The fund raising effort started November 1 and continues through December 31. Each day, food items will be available for a donation.

In addition to the food items, there is a raffle for several local items including Nebraska and Raider gear.

"All of our proceeds go for Make-A-Wish. It stays here in Western Nebraska. So anything this store makes stays here in Western Nebraska. It doesn't go to the national, and to help a terminally ill child here in our home state," said Brandi Hirt, assistant store manager.

The pie-in-the-face contest includes donation jars to determine who is favored for the face of flavor. As of November 6,  the top fundraiser for the pie-in-the-face is Matt Butts at $11.45, followed by Police Chief Joe Aikens at $9.58. Cheyenne County Sheriff Adam Frerichs is third at $6.05 and Ron Leal at $5.63. The contest started November 1.

"That's just some of them. We're expecting more to come. But the deal with this is that whichever ones make the most money in donations, they get a pie in the face. It went really well last year, and out of all of them that participated, between city, county and state, police department, fire department and EMTs, there was five of them that got pie-in-the-face last year," Hirt said.

About Make-A-Wish: Make-A-Wish traces its inspiration to Christopher James Greicius, an energetic 7-year-old boy battling leukemia who wishes to be a police officer. In 1980, his Phoenix community came together to make his wish come true. Little did Chris know that his wish would create a movement that would transform millions of lives. Make-A-Wish has granted hundreds of thousands of life-changing wishes to children battling critical illnesses. Wishes that give families hope through dark times, strength to persevere and experiences that forever change their lives.