987 The Big Boy and Cheyenne County Country
Playing the most music. Having the most fun!
Since 1952, KSID-FM and KSID-AM have been more than a radio station - it’s been a hometown heartbeat across the Nebraska Panhandle, northeast Colorado and southeast Wyoming.
98.7 The Big Boy (KSID-FM) and Cheyenne County Country (KSID-AM) aren’t just frequencies on a dial. We are the soundtrack to your drive to work, the voice of your local news, the call of Friday night lights and the connection point for communities that believe in showing up for each other.
From award-winning local news, weather and high school sports coverage to Today’s Best Country on The Big Boy and classic country on Cheyenne County Country, we deliver programming that reflects the people we serve — hardworking, proud and community-minded.
We broadcast live from ballgames, celebrate hometown heroes, spotlight local businesses, support area schools and bring major contests, concerts and events to life. Whether it’s Husker sports, a breaking weather alert, a downtown concert announcement or a morning show that gets you fired up for the day, we're right there with you.
Backed by the experienced team at Flood Communications, we combine professional broadcasting with a deep hometown commitment and local marketing tools. We don’t just cover the region — we live here, work here, raise our families here and invest here.
The Big Boy isn’t just about playing great music.
It’s about connection.
It’s about community.
It’s about being the voice of Big Boy Country.
Playing the most music. Having the most fun.
Radio: 98.7 FM, 1340 AM, 95.7 FM
Listen to The Big Boy Online
Listen to Cheyenne County Country Online
App: News Channel Nebraska
Smart Speaker: "Play 987 The Big Boy"
Text the Studios: (308) 254-5804
Email: [email protected]
Location: Sidney, Nebraska