Commissioners approve marketing agreement

SIDNEY -- The Cheyenne County Commissioners this morning approved a proposal to contract with Maly Marketing.

Tourism Director Kendra Mitchell said the marketing proposal is for $3,000 at the beginning with $3,200 per month for six months as maintenance. She said the work will begin with a workshop and "secret shopper" research. Maly will also update the county's brochure, billboards and website. 

"Creative problem solving is our specialty. From tourism to whiskey, tires to shoes, we have experience working with a variety of clients. We look for straightforward solutions that meet each project’s goals. We’re also not scared to pitch weird ideas if they have a strategic purpose — which they will. No matter your goal or goals, you need to make an impact and get noticed. Sometimes you may need to try something a little “out there” to get noticed. Sometimes you might just need to shake up your media mix," as stated on the Maly Marketing website.

The commissioners also acknowledged the resignation of Tara Fischer from the Visitors Committee.

Mitchell said Fischer has had a difficult time attending meetings because of other commitments.

Commissioner Phil Sanders commended Fischer on the work she did while on the committee.